Digital Marketing: Social, PPC, Ads management

Back when working at Wongnai, my main job was SEO and secondary jobs were Social media management and Paid media, and when I moved to the Blognone & Brand Inside team (Blongnone & Brand Inside are subsidiary of Wongnai), I was a lead marketing team, my main responsible was both SEO and Digital marketing at the same time.

The main task of Digital Marketing are mainly Facebook page, Youtube, Twitter, SEM. I was taking care of planning, posting contents, responding to users entering the page and others social platforms including paid ads and search for each platform. I think digital advertising is the heart of Digital Marketing. We have to Know how to optimize your budget, target audience something like that as fundamentals.

Basically, I was working on everything in the areas of Digital Marketing, Ads, SEO, SEM, Report, etc. Working in this position is similar to being a middle man between the C-level boss, Content team, Dev team, and marketing team to develop the product to have higher growth rates and meet the needs of clients.

What I learned (quite similar to SEO position)

1. Excel
2. SEO
3. Front-end development
4. Analytic tools
5. Ads management, PPC and optimization